Analyze & Reports
- Measure and analyze your communications to make data-driven business decisions
- Understanding what worked, and what didn’t, for each campaign and message is key for future success
You can only improve what you measure. Having visibility into which aspects of a campaign or communication wereUnderstanding what worked, and what didn’t, for each campaign and message is key for future success successful allows you to make adjustments, optimize your efforts and improve the results. Many communications professionals are now responsible for reporting on the ROI of their efforts, making post-launch reporting and analysis essential.